Seven Essential Features For Salon and Spa Websites in 2024 - And the Platforms to Build Them

Hey, salon and spa owners - Let’s have a chat about your website’s features. First things first - that early 2000s design is just not gonna cut it anymore.

Your website needs to catch people’s attention, showcase your skills, and allow people to quickly enlist your services.

‍In this article, we’ll explain exactly what’s needed to build a gorgeous website for your salon or spa and grab that attention.

Hey, salon and spa owners - Let’s have a chat about your website’s features. First things first - that early 2000s design is just not gonna cut it anymore.

Your website needs to catch people’s attention, showcase your skills, and allow people to quickly enlist your services.

In this article, we’ll explain exactly what’s needed to build a gorgeous website for your salon or spa and grab that attention.

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Essential Feature 1: Beautiful Design

An attention-grabbing, aesthetically pleasing design will engage your visitors and keep them on your site. You’ll want your homepage to feature a well-thought-out color combo that reflects your brand. It’s also important to include pictures or videos of your work. Make it artsy by featuring your work in an artistic way. You’ll leave a desirable impression in your visitors’ minds.

Make sure that the colors match your logo and that the design is on-brand.

Keep your colors and themes consistent on every page of your website. If you mix up the colors on different pages, you’ll not only confuse your customers, but your website pages will clash. An aesthetically poor website will repel visitors.

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Essential Feature 2: Make Site Navigation Easy

Keep your site structure simple so visitors can navigate and find what they’re looking for with ease. You don’t need to have a site with thousands of pages, just make sure to include the following:

A Contact Page that includes your contact information, booking integration, and location on the map.

An About Page introducing your background, your team, and anything else you want to share.
Your Blog Page where you can feature articles about the latest trends in the salon-spa industry.

Your Work and Services Provided, a page that features videos and photos of your clients enjoying your services.

An Online Shop where clients can purchase lotions, shampoos, and other self-care products.

When you keep your website simple with only five pages, website visitors won’t have to trudge through a maze of pages to find what they’re looking for. A simple website can equal more clients.

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Essential Feature 3: Integrate with Google

Google Maps is like the Yellow Pages of the 2020s. Many people find their trusty salons and spas using their Google Maps app. If you’re not currently on Google Maps, follow these directions and get your business uploaded:

Go to Google Business and log in to your account. If you don’t have a Google Account, you can easily set it up by navigating to the Sign In page on the Google Business link.

Type in your business’s information to complete your Google Business Profile. Don’t forget your address, phone, and website address.

Feature a nice picture of your brick-and-mortar exterior and a few pics of the inside. These pictures will present your business to the world, so make sure they’re top-notch.

When you confirm your information, Google will contact you by phone and email. Then, your spa will be on Google Maps.

After you’re on Google Maps, allow your clients to leave reviews about your business. Good reviews will vouch for your business’s quality, and you’ll be more likely to get new clients.

If you get a bad review, go out of your way to contact the client who gave it. Invite them to your salon or spa, and rectify the situation by providing them with the service they complained about for free and under your guidance. Then, have them write a new review that explains how you fixed the situation.

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Essential Feature 4: Include an Online Booking Feature

Clients - especially Millennials and Generation Z - will love being able to book directly from your website. Use an app builder like Adalo to put a booking feature on your contact page.

With the simple push of a button, your clients can reserve appointments. They won’t have to deal with the hassle of listening to a phone ring or waiting for a return email.

Clients will get a reservation notification sent directly to their calendars, and so will you. With an online booking system, you’ll get more clients, be able to ditch the physical scheduler, and won’t have to spend any time on the phone. This is a win for everyone.

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Essential Feature 5: Feature Your Work

Featuring photos and videos of your work will show potential clients your skills and expertise. While you probably already do this on socials, having a page on your website that serves as a library for your work makes it easy for clients to make decisions on what they want done.

Be sure to add new shots of your work no less than every two weeks. Consistency will show site visitors that you’re serious about advertising your services. This will help you appear more professional.

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Essential Feature 6: Offer Your Expert Advice

If you have insight into the latest aromatherapy, Ayurvedic Massage methods, or nail designs, offer your knowledge in the form of monthly articles. Writing about relevant industry topics will show website visitors that you’re an expert in your field, and when they come to you, they’ll get high-quality service.

You don’t need to write blogs that rival the length of a PhD thesis. About 1,000 words per article will do just fine. Be sure to organize your article with different headings, to separate your ideas and to keep a nice article flow.

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Essential Feature 7: Testimonials and Reviews

On your homepage, include some client testimonials and reviews of your services. Like the reviews you get on Google Maps, these will vouch for your services.

Ask specific clients to leave reviews. For instance, ask a few loyal clients who’ve been with you for years to write out a testimonial that sums up their experience. Visitors would like to hear why they’re your loyal clients. Reviews like this might convince people to seek your services.

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Choose The Right Site Builder

Now that you know the features you need, it’s time to start building your site.

You’ll find tons of salon and spa site builders out there, but we’ve selected the top three website builders that can build your eye-catching website.

We only picked website builders that have the three following features:

Simplicity of Use: The website builders on our list come with a no-code, drag-and-drop interface. You won’t need any coding or technical expertise to build a website from a selection on our list.

Beautiful Template Selection: Your website will only look as good as the templates that the website builder provides. We made sure that the website builders we chose had eye-catching templates and let you integrate your logo and photos onto each page naturally.

Free Trial: You’ll be using your website builder for at least one full year, so you’ll want to get familiar with how it functions. You’ll also want to test it to make sure it’s a good fit for you - so we ensured that each website builder comes with a free trial period.

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Website Builder #1: Adalo

If you choose Adalo, you can build both a website and a native app that you can publish in the Apple App Store or Google Play Store. Adalo’s drag-and-drop interface is one of the most intuitive out there, so you’ll be able to start building your site in no time.

You’ll be able to do more with your app, like connect it to your QuickBooks account or take direct payments on Stripe, Square, and PayPal. Adalo comes packed with over 5,500 integrations that can make your site and app feature almost anything you want.

Pricing

Get Adalo for $36/month.

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Website Builder #2: Salon Builder

Salon Builder provides a special website builder catered to the needs of salons and spas. You’ll find unique spa and salon-specific templates and tools to make a gorgeous, memorable website.

Salon Builder is battle-tested, as it’s been around since 2002. They know what goes into a good salon and spa website, and you’ll have the tools to build a beautiful site if you choose Salon Builder.

Pricing

Pricing starts at $34.99/month. If you want to offer other features like gift certificates and live booking, you’ll need to pay an extra $9.95 per feature/month.

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Website Builder #3: Squarespace

Squarespace boasts the most beautiful template selection out of most website builders. You’ll be able to build a jaw-dropping website when you choose Squarespace.

If you want to sell products directly from your website, you also can’t go wrong with Squarespace. Squarespace features one of the best e-commerce integrations, allowing your clients to purchase products from your site with ease.

Pricing

You can get Squarespace’s basic features at $16/month. The e-commerce integrations, however, cost $27/month.

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Next Steps

Now that you’ve got an idea of how you want to build your site, take a piece of paper and a pencil and make a few sketches that show how you want it to look. It’s also good to look at other salon and spa websites to get an idea of how they do it. Once you get an idea of what you want to feature, you can build a beautiful, visitor-friendly website for your salon or spa in no time!